I had to keep it a secret since June 2021. Just as last year’s event ended, this JDRF campaign idea popped up.
It has been like a Jack-in-the-Box in my body. I love everything about it: the empowering message, Rosie the Riveter, the colours of blue and yellow, the theme and words. I love the message and the hope that We Can Cure It!
It seems we have a lot to cure in the world this year. I didn’t have this in mind when I originally worked on these ideas.
Now, it’s coming together in a multi-purpose way.
